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In the business-to-business world, understanding who you're targeting helps you close more deals. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B PersonasA B2B customer persona is a detailed representation of your ideal business client based on real data and market resear

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples inclu